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Lexus_DSE_GIF_keyboard_Parking_Level_crop

We Give Lexus a GIF Keyboard for the Holidays

In a span of four weeks my team conceived of, sold and produced a GIF keyboard with loads of holiday spirit and a little Lexus branding.

Lexus_Instabuilt_USAToday_121214

We Ask Lexus Instagram Followers Build an RC F for SEMA

For eight days in October we asked Lexus Instagram followers to vote on a different element of the RC F we were customizing for the SEMA Show in Las Vegas. They did not disappoint. The Mission: Engage our passionate audience on Instagram. Give them ownership of a Lexus project. Promote Lexus’ presence at the 2014 SEMA Show. […]

RC F Rift Digiday 121214

We Create an Oculus DK2 Driving Sim and Earn Lexus 112,000,000 Media Impressions

In just eight weeks we created a motion-controlled driving simulator with an Oculus Rift Dev Kit 2 (DK2) headset as the display using software built from scratch.

Lexus Instagram Beta_Thumbs

We Help Lexus Step Into the World of Instagram Ads

The Mission: Create a story that connects organic image posts within the Lexus Instagram feed with some of the first ever sponsored posts on Instagram. My Role: Lead creative development of the idea and final content. The Results: At the time we started this campaign Lexus had 24,000 followers on Instagram. By the end of […]

Ken Gushi pilots the Lexus IS F during a spin at Drift Roulette

We Create Drift Roulette for Lexus PR

The Mission: Give journalists at a Lexus F SPORT Ride and Drive even more to talk about. My Role: Creative lead for Drift Roulette experience. Coordinated Team One PR with the Team One Social Media Bullpen. The Results: MotorTrend: http://bit.ly/1jMUppX The Awesomer: http://bit.ly/1jMUwC1 Autobytel: http://bit.ly/1jMUB8J More: http://bit.ly/1jMUcTG     Here’s how it played out: As in traditional roulette, […]

LFA image from site

We Create a Tribute for the Lexus LFA

The Mission: To encapsulate the life of the very first Lexus supercar. My Role: Content creator and leader of video development for Lexus.com/LFA. But, in particular this video: For the uninitiated, the LFA is a $375,000 performance car that tends to inspire those who come in contact with it. No matter if you are an owner, […]

Lexus_DSE_GIF_keyboard_Parking_Level_crop

We Give Lexus a GIF Keyboard for the Holidays

In a span of four weeks my team conceived of, sold and produced a GIF keyboard with loads of holiday spirit and a little Lexus branding.

Lexus_Instabuilt_USAToday_121214

We Ask Lexus Instagram Followers Build an RC F for SEMA

For eight days in October we asked Lexus Instagram followers to vote on a different element of the RC F we were customizing for the SEMA Show in Las Vegas. They did not disappoint. The Mission: Engage our passionate audience on Instagram. Give them ownership of a Lexus project. Promote Lexus’ presence at the 2014 SEMA Show. […]

RC F Rift Digiday 121214

We Create an Oculus DK2 Driving Sim and Earn Lexus 112,000,000 Media Impressions

In just eight weeks we created a motion-controlled driving simulator with an Oculus Rift Dev Kit 2 (DK2) headset as the display using software built from scratch.

Lexus Instagram Beta_Thumbs

We Help Lexus Step Into the World of Instagram Ads

The Mission: Create a story that connects organic image posts within the Lexus Instagram feed with some of the first ever sponsored posts on Instagram. My Role: Lead creative development of the idea and final content. The Results: At the time we started this campaign Lexus had 24,000 followers on Instagram. By the end of […]